Real estate · Lead qualification

Every listing enquiry got a real reply while it was still warm

Portal and WhatsApp leads were dying overnight. We unified channels, answered from listing data, qualified budget and timeline, and booked viewings against agent calendars.

Seconds

Reply time

on listing questions we can ground

Complete

CRM quality

budget, timeline, notes on the record

One flow

Channel

portal + WhatsApp, not two inboxes

Before

  • Leads arrived 24/7 across portals, WhatsApp, and email.
  • The first agent to reply usually won — and nobody was on at midnight.
  • CRM records were incomplete: no budget, no timeline, no viewing notes.

After

  • Late-night enquiries get an accurate reply and a booked slot.
  • Agents start the day with qualified records, not a pile of ‘hi, is this available?’.
  • Follow-up is automatic until a human takes the thread.

Constraints

  • Answers had to match live listing data, not a stale brochure.
  • Viewings had to respect agent calendars, not invent slots.
  • Hot leads needed an immediate ping, not a morning digest.

What we built

  • One conversation flow across portal forms and WhatsApp.
  • Qualification for budget, timeline, and requirements, written into the CRM.
  • Calendar-aware viewing booking with confirmations and reminders.

“Speed used to depend on who was awake. Now the listing answers itself — and we close the ones that are real.”

Principal broker

What this replaced

  • Portal inboxes
  • Ad-hoc WhatsApp replies
  • Spreadsheet follow-up
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