We helped an e-commerce client recover 22% of abandoned carts with automated recovery flows
An online retailer turned browse-and-bail traffic into revenue with segmented cart recovery, inventory-aware messaging, and loyalty triggers.
The client
We partnered with a lifestyle accessories retailer operating across India and the UAE. Cart abandonment was north of 70%, and their email tool couldn't personalize by cart contents or shipping zone.
They wanted recovery sequences that felt helpful—not spammy—and tied to real inventory and delivery windows.
The challenge
- High abandonment: Most checkout sessions ended without payment; generic reminders underperformed.
- Siloed data: Store, email, and support platforms didn't share customer context.
- Manual campaigns: Seasonal promos required agency help and long turnaround.
- Weak retention: Few repeat buyers received structured post-purchase nurture.
The solution
We connected their storefront to ClickToAutomate and launched tiered recovery: gentle reminder, social proof, then limited-time offer based on cart value.
Post-purchase flows cross-sell complementary SKUs and request reviews after delivery confirmation—all synced to order status webhooks.
Key results
Of abandoned carts recovered within 14 days
Lift in repeat purchase rate
To launch first recovery sequence
Implementation
We integrated their Shopify data, defined three recovery branches, and A/B tested subject lines in the first week.
The client now runs seasonal promos in-house and uses the same automation layer for VIP and wholesale segments.
“Recovery used to be a monthly blast. Now it's timed, personal, and actually matches what's in the cart. The revenue impact showed up in week one.”
Anika Mehta
Head of Growth
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